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How to Encourage Your Customers to Provide Real Feedback
“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from...
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Surveys: The Perils & Pitfalls And How To Overcome Them
You’d think that just putting together a survey would be easy, right? Just ask the questions that you feel need answering, then decide the format and software, and where you want to post it. So easy in...
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10 Reasons Your Readers Aren’t Commenting On Your Blog
It can be extremely soul destroying putting your heart and soul into creating a fantastic post, and your readers aren’t commenting on your blog. In fact you get zero feedback, zilch, nothing,...
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8 Ways to Improve Your Customer Experience
The Importance of Customer Experience Often overlooked, Customer Experience is one of the main factors that contributes to the success of your brand. It is as important as your digital marketing...
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Why No News Is Not Good News In Customer Service
When I started working about 20 years ago, a mantra was ‘we must avoid customer complaints.’ That was the first time I heard about customer retention. Today, working as a customer service consultant...
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The Secret of Effective Communication with Customers
Everything we say or write is an attempt to convey a message. We tend to think that we excel in effective communication. But, like it or not, most of the times we fail. This is essentially due to two...
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How to Better Read Your Audience To Improve Content Marketing Results
Building a relationship with your customer base should be a top priority for every single business. Making a customer feel understood, cared for, and connected to a brand can cultivate long-term...
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5 Reasons You Should Start Commenting On Blogs Again
When was the last time you commented on a blog post? Go on, own up! I reckon it was quite a while, wasn’t it? And yet I bet you’ve been happily commenting away on social media since then. Why is...
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5 Best Customer Success Strategies That Can Help You Grow Your Business
Did you know that one in three customers would move away from their beloved brand if they had even one poor experience? Clearly, if you want your business to grow, you need to focus on providing a...
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